Since 2018, QMS has been the communication agency for the Jerez-Xérès-Sherry and Manzanilla-Sanlúcar de Barrameda Regulatory Council. The challenge was to reposition these iconic products and gain relevance especially among younger audiences. Press trips, influencer actions, pairing meals, showcookings and presence at major events such as Madrid Fusión are some of the activities carried out by our agency.


The most important general, gastro and lifestyle media outlets have echoed these activities, with more than 300 hundred articles published on Sherry wines every year. Some of the most prominent lifestyle influencers in our country have become ambassadors of these products.