TEATRO EDP GRAN VÍA: “TO LAUGH AGAIN”

In 2021, the energy company EDP celebrated the second anniversary of its sponsorship of the Teatro EDP Gran Vía. Creating an impact for this event proved challenging, given the media's focus on covering the coronavirus crisis. Adapting to this context, QMS took the initiative by inviting the first seniors immunized with the COVID vaccine to leave their residences and enjoy a specially designed performance at the Teatro EDP.

Result

This action propelled the Teatro EDP Gran Vía into the spotlight, with over 50 media outlets covering the event, features on major news programs, and front-page coverage in Spain’s leading newspapers such as El País, along with appearances on prime-time TV programs like El Hormiguero.