QMS was the communications office for the documentary "Nomads", launched by ING in 2022 to promote a new account for young people, "the generation that never knew sedentary life". Our agency managed the event launch's invitation, reaching out to journalists and influencers and arranging interviews with the director of the documentary, Ingrid García-Jonsson.


“Nomads” garnered extensive coverage, with more than 120 media outlets echoing the action and 20 interviews managed, generating a million-dollar advertising value for the brand.