QMS organized the communication strategy for this groundbreaking campaign conceived by DDB Spain, a 'virtual protest' in front of the Spanish Congress against the so-called ‘Gag Law’. The most striking aspect was that the protest was generated by a system of holograms, giving the impression that the protesters were gathered in front of the Congress. Moreover, anyone could participate by registering beforehand through facial scanning and a sound accumulator.


The action garnered exceptional results, obtaining over 500 media appearances worldwide. More than 40 journalists experienced the event firsthand. The campaign achieved a total of 101 awards, including 16 Cannes Lions, making it the Spanish campaign with the most international awards.