CASOS RELEVANTES

Algunos casos relevantes, porque de éxito, son todos.

¿TIENES CURIOSIDAD POR SABER CÓMO SERÁ EL TUYO?

CRIS CONTRA

EL CÁNCER

For over a decade, QMS has witnessed and been a part of CRIS contra el cáncer, accompanying this foundation as its communication office in its tireless work. Throughout these years, we have highlighted CRIS’s commitment to funding clinical trials for cancer research and promoted the various programs it drives and the awards it grants.

AUDI FUTURE

STORIES

QMS has been responsible for communicating all editions of Audi Future Stories, the most important short film contest in our country. Thanks to this initiative, students from the most prestigious film schools in Spain have the opportunity to make their first short film alongside top filmmakers and actors, and see their work premiered at the San Sebastián International Film Festival.

ING:

"NÓMADAS"

QMS was the communications office for the documentary “Nomads”, launched by ING in 2022 to promote a new account for young people, “the generation that never knew sedentary life”. Our agency managed the event launch’s invitation, reaching out to journalists and influencers and arranging interviews with the director of the documentary, Ingrid García-Jonsson.

POSITIVE IMPACT AND

SUSTAINABILITY

Sustainability is an area that is becoming more and more important in the strategies of companies and has become one of our areas of expertise. That’s why many brands rely on us to position themselves on these issues in the media One of them is Hijos de Rivera, a corporation with which we work for all its brands (Estrella Galicia, Cabreiroá, 1906, Ponte da Boga, among others), for which we promote all its projects and initiatives of positive impact, and which has just joined the B Corp movement. Other clients who are committed to sustainability and include it in all their projects are Hinojosa Packaging Group, European leaders in innovation and sustainable packaging solutions; EDP, a leading energy company in renewable energy production, ranked number one globally in sustainability among electric utilities in the Dow Jones Index; and ING, a banking company with a significant sustainability policy. There is still much to be done, but we are proud to be part of committed companies eager to change the world.

VINOS DE JEREZ

Since 2018, QMS has been the communication agency for the Jerez-Xérès-Sherry and Manzanilla-Sanlúcar de Barrameda Regulatory Council. The challenge was to reposition these iconic products and gain relevance especially among younger audiences. Press trips, influencer actions, pairing meals, showcookings and presence at major events such as Madrid Fusión are some of the activities carried out by our agency.

TELEPIZZA

QMS has been Telepizza’s Brand PR agency since 2022. Hand in hand with the client we have worked on the launch of the new positioning of this historic brand, designing creative communication strategies with the aim of reaching a younger audience. Showcookings with journalists, VIP actions with influencers and press, launches of new star products or sponsorship agreements, are some of the activities undertaken.

TEATRO EDP GRAN VÍA:

“TO LAUGH AGAIN”

In 2021, the energy company EDP celebrated the second anniversary of its sponsorship of the Teatro EDP Gran Vía. Creating an impact for this event proved challenging, given the media’s focus on covering the coronavirus crisis. Adapting to this context, QMS took the initiative by inviting the first seniors immunized with the COVID vaccine to leave their residences and enjoy a specially designed performance at the Teatro EDP.

DDB ESPAÑA: “HOLOGRAMS

FOR FREEDOM"

QMS organized the communication strategy for this groundbreaking campaign conceived by DDB Spain, a ‘virtual protest’ in front of the Spanish Congress against the so-called ‘Gag Law’. The most striking aspect was that the protest was generated by a system of holograms, giving the impression that the protesters were gathered in front of the Congress. Moreover, anyone could participate by registering beforehand through facial scanning and a sound accumulator.