Madrid’s well-known Rubén Dario Bridge woke up full of red ties in order to remind the HIV should not be forgotten. #YoNoMeOlvido is a campaign created by GESIDA, DEISIDA and CESIDA with the ViiV Healthcare laboratory. The aim of the action was to raise awareness among the political parties to include the ONUSIDA program for 2020 in their electoral programs. Their aim is to control the HIV infection and avoid new ones.
#YoNoMeOlvido
Result
The motto #YONOMEOLVIDO generated a lot of conversation in social networks and the initiative had a great media impact on national television and radio stations in ‘prime time’. In addition, the campaign was recognized with the Gold Prize in the XXIII Edition of the Aspid Awards for Ibero-American Health and Pharmacy.
Date
4 February 2020
Category
Casos