Tu título sí sirve - QMS Comunicación
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Tu título sí sirve

“Rescatadores de Talento” (talent rescuers) of the Princess of Girona Foundation, a job opportunity for young unemployed or underemployed people. The social media campaign speaks against the situation that thousands of young people go through in which they are forced to slim down their curriculums in order to find jobs. Its aim is to bring awareness to Spanish society on the need to promote these type of platforms to stop underemployment in Spain’s youth. They did this by transforming their curriculums into origami pieces and selling them on Wallapop in order to give them a purpose.

Results:

Juanjo filmed a video in which he transformed his degrees into origami figures and sold them on Wallapop. This encouraged other young people to do the same in protest to the situation that they face every day. The campaign revolutionized Twitter with over 15 million impacts. Soon many young people and famous people such as Vicente Vallés, José Ribagorda, Miguel Ángel Rodríguez or Raquel Sastre shared the video.

Date

21 June 2018

Category

Casos