Tu silla su refugio - QMS Comunicación
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Tu silla su refugio

Because of the International Refugee Day we launched the Tu Silla Su Refugoi campaign with CEAR (Spanish Comission of Refugee Assistance). In this campaign, over 40 celebrities customized a chair for it to be auctioned in favor of the refugees. In QMS we coordinated with the celebrities that participated and organized a media advisory in Caixa Forum.


The campaign earned a total of 295 appearances in earned media with a total of 72,535,750 audience impacts. 20 media sources assisted the presentation in order to cover the event. It became a trending topic on social media on the day of its release and gained 44.4 million impressions.


21 June 2018