EDP Gran Via theatre measurer - QMS Comunicación
portfolio_page-template-default,single,single-portfolio_page,postid-52433,qode-core-1.0.3,ajax_fade,page_not_loaded,,capri-ver-2.2, vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

EDP Gran Via theatre measurer

On January 2019 EDP, the global energy company, with the commitment to be the “people’s energy”, acquired the sponsorship of the Gran Vía Theatre (Madrid) for the next three years. To make it well known, the creative agency Katapult turned the theatre on the first in the world that is able to measure the emotion’s energy generate by the viewers (applauses, cheers…) and to transform it in electric power with the objective to share it with the people that need it.

This action is being possible because of an acoustic equipment that collects, during every theatre function, the energy generated and transforms it into kilowatt-hour. Then EDP donates it to solidary projects.


From QMS agency, we reach a strong media impact, especially on TV news and national radios. Besides, the company was recognized with the best award in “Branded Content Innovation” of the PubliFestival2019.


10 February 2020