Holograms - QMS Comunicación
51416
portfolio_page-template-default,single,single-portfolio_page,postid-51416,qode-core-1.0.3,ajax_fade,page_not_loaded,,capri-ver-2.2, vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

Holograms

Along with DDB Madrid, we created the Hologramas por la Libertad (holograms for freedom) campaign for No Somos Delito. It consisted in creating the first hologram strike without the presence of actual people. Thousands of people from all over the world (Spain, France, Mexico, USA, UK, Germany, Belgium, Brazil, Argentina…) were transformed into holograms and protested in Plaza de las Cortes (Madrid) aiming to abolish the Law on the Protection of Citizen Security, known as “Ley Mordaza” which was recently approved by congress and would be implemented on July 1st 2015. QMS was responsible for all of the communication and PR strategy with the aim of making it more newsworthy.

Results

Hologramas por la libertad sparked interest all over the world. With the help of traditional and social media it earned over a thousand press, online, radio and TV appearances. The campaign won a total of 101 awards of which 16 were Cannes Lions, making it the most awarded Spanish campaign in history.

Date

21 June 2018

Category

Casos