In celebration of Famosa’s 60^th anniversary we created the #JuegaConEllos campaign, in which we participated from the moment that the client let us know that they wanted to create a Christmas campaign. In this campaign, we took part in choosing which creative approach to take, the elements to use in the creative strategy, and were in charge of bringing key aspects to the online & offline strategies that would generate interest from the general public as well as the media to the campaign.