Famosa - QMS Comunicación
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In celebration of Famosa’s 60th anniversary we created the #JuegaConEllos campaign, in which we participated from the moment that the client let us know that they wanted to create a Christmas campaign. In this campaign, we took part in choosing which creative approach to take, the elements to use in the creative strategy, and were in charge of bringing key aspects to the online & offline strategies that would generate interest from the general public as well as the media to the campaign.


The campaign earned a lot of acceptance from the media. We achieved over 150 appearances in radio, TV, press and online. The campaign was also a success on social media gaining over 9 million impressions.


21 June 2018