El tatuaje que más duele - QMS Comunicación
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El tatuaje que más duele

El Tatuaje que más duele is a campaign that we created with DDB Madrid for the Fundación Secretariado Gitano. It consisted in protest against discrimination towards the gypsy community. On November 16th 2016, International Tolerance Day, a young gypsy girl got a tattoo that represented the prejudices that society branded her with in order for those marks to stop being invisible. In QMS we created the communication and PR strategy, the press announcement and follow up, coordinated with all the famous people that supported the initiative, and implemented the social media strategy & planning.


On Twitter there were 26,820,404 unique users, 6,882 tweets and 31,244,040 total impacts. There was also the participation of many famous faces that showed solidarity and supported the campaign. The campaign gained 1.21 million euros and 144 million impacts on earned media.


21 June 2018