#EDPEchaUnCable - QMS Comunicación
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EDP is the main sponsor of the most important races and marathons in Spain. Due to COVID-19, unfortunately, races were cancelled, so the energy company organized the first solidary indoor race: #EDPEchaUnCable. All the participants transformed their steps, from their houses, in economic support for “Cruz Roja” through their social media channels.

The initiative was supported by the world marathon champion, Martín Fiz, who achieved 10 million steps during the lockdown. The steps were transformed into economic support, to fight against COVID-19, and reduce the economic impact on the society due to the coronavirus crisis.


gWith more than 2.500 participants the action reached "International Trending Topic" for more than 3 hours and with more than 16 million impressions. We achieved 147 appearances in media: press, online, TV and radio


5 November 2020